Solomon Out – Where Now for Washington Times?

Howard Kurtz over at the Washington Post interprets the executive shake-up at the Washington Times through the prism of the economic downturn, suggesting the “recession has proved so great as to apparently have touched even the Times.” And he quotes Don Meyer, the PR consultant the Times has brought in: “It’s safe to say that the conditions impacting a lot of publications have also impacted the Times, and perhaps more so.”

But I am not so sure the removal of Thomas P. McDevitt (president and publisher), Keith Cooperrider (chief financial officer), and Dong Moon Joo (chairman) should be seen through just the recession prism. As has so often been the case, the Washington Post is failing to appreciate the byzantine nature of the smaller across-town rival with all its cross-currents of old guard Moonies,  Moon family members, several different varieties of conservatives and some highly professional journalists struggling to win out and produce a newspaper.

For several years now the Washington Times board has been split between a group around Preston Moon, one of the founder’s sons, and old guard Moonies led by the Rev. Moon’s son-in-law, Dong Moon Joo. The Rev’s son at first wanted to sell the loss-making paper and to concentrate on video companies. Dong Moon Joo resisted but was out of favor with the Rev. as it became clearer that recent losses during his stewardship were much larger than had been revealed and that various commercial plans had no future.

The Rev., however, has a soft spot for the newspaper and wouldn’t endorse a sale, although he did agree to some negotiations: one involved Rupert Murdoch, who was asked to put in money, and another saw billionaire Richard Mellon Scaife make overtures, only to be told he would have to cough up all the historical losses made on the Times.

But the Rev. did agree to the downgrading of the son-in-law and an increase in control of his son, who was behind the replacement of long-time editor-in-chief Wes Pruden with John Solomon, an investigative journalist with the Washington Post.

Solomon has done a fine job with the Washington Times, bringing in some good journalists such as Jeffrey Birnbaum and Barbara Slavin to boost a staff that had seen the departures over the previous years of some talented writers and correspondents. The appointment of foreign editor David Jones to the managing editor slot was inspired: Jones is a highly professional journalists who was a news wire foreign correspondent for many years before joining the Times.

The paper under Solomon looked and read better: the opinion flood on to the news pages under Pruden was damned by Solomon. The web site was re-designed into an eye-catching product that had some useful interactive features and it quickly attracted a good monthly online audience of two million.

However, and here Kurtz is right, the recession and Internet conspired to wreck the daily newspaper’s circulation, down to under 70,000 daily. Something had to give, not so much because the subsidies would cease but because Hyun Jin Moon’s longer-term plan has been to improve the paper and its finances readying it for a sale the moment his 90-year-old father dies.

Solomon wasn’t a target in the shake-up — the old Moonie guard was. But Solomon maybe a victim. Hyun Jin Moon’s is bringing in management consultants, who, I am told, will have wide-ranging powers and the ability to undercut the authority of the editor-in-chief. It is this part of the shake-up that Solomon apparently, and understandably, objects to — hence his decision to think about his future.

Solomon’s departure would almost certainly see the resignations of several of the professionals he has recruited, leaving the paper in the editorial hands of some of the old guard conservatives and outside consultants. Not a pretty picture.

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