Haiti and TV (cont)

CNN International has now some rivals in terms of human-focused TV coverage of the consequences of the Haiti earthquake. BBC World News has had some tremendous pieces in the last 24 hours including a feature on a pregnant woman who was helped to a hospital by the BBC crew and gave birth – two lives in the balance and they came through. CNN International has been using its web site effectively by creatively explaining how ordinary people can have an impact on the crisis with donations.

Fox News had an excellent feature from Jonathan Hunt graphically illustrating how the earthquake has impacted the government of the country with shots of destroyed government buildings. Hunt pointed out that no one knows how many members of the legislative assembly are dead or buried in the rubble.

Aid logistics remain a problem – as does overall coordinated leadership – but the BBC and others now seem to appreciate the scale of the tragedy and the huge challenges posed. They are being less knee-jerk and more thoughtful in their coverage of the aid problems.

One striking thing in this crisis, though, is how the UN leadership has failed to be proactive in explaining what they are doing and what efforts arte being made to coordinate and prioritize. Why no morning press conference in Haiti by top UN communicators? Why no thoughtful daily messaging?

Most senior UN spokespeople appearing on television are not even based in Haiti but are in Switzerland or New York and seem not to be coordinating the information they are putting out and are very light on real-time details. As ever the UN is naïve in its public and media relations work, allowing others to define the space.

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