Game-Changing at The Times

Apparently The Times editor, James Harding, shares my thought that there is a financial flaw in News International’s paywall plan. Why pay 8.50 pounds a week for the print editions of The Times and Sunday Times when you will be able from June to read both online for 2 pounds?

According to Harding that price difference is exactly the point. In a Q&A session with readers he made this comment:  “I hope that what we’re doing is providing a simple price and one that, even in these difficult times, is affordable. It’ll be £2 a week for all seven days. The print editions will cost you £8.50. And, I hope, that over time you’ll see that the digital editions of The Times and The Sunday Times will give you so much more…”

In other words this is a game-changing approach designed to slowly kill the papers and turn them into digital online products while bringing the readers along at the same time. Harding says that the digital product to be launched will be innovative. “We can do so much more online: we can provide video, interactive graphics, personalised news feeds and a chance for people to engage, directly, with our journalists.”

Obviously, this is a big market to play in with some tough rivals. They include the BBC and ITN, who both have free sites. Can News International pull this off? Certainly it is a brave move and one preparing the papers for a time when most readers will read their papers on tablets, I-Pads and computers. Curious, though, that one had to find out Harding’s thoughts in a Q&A session and that News International hasn’t marketed or announced such thinking behind the paywall.

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