The Johnstone Press, the publisher of the Scotsman and Yorkshire Post, is to scrap an experimental paywall it erected around several of its newspapers. The trial, which saw different pricing and schemes being tried across its local and regional UK newspaper empire, saw poor take-up. The scrapping of the scheme comes just days after News International announced it intended to charge from June for online access to The Times and Sunday Times. Will the national titles fare better?
News International has started to market heavily the pay scheme, offering early registration and a chance to preview the new sites and multi-media fare that will accompany the introduction of the charge.