OUCH! TIMES AND SUNDAY TIMES PAY-WALL DRIVES OFF TRAFFIC

Celleno has been on holiday but is now back.

The Times and Sunday Times have seen massive declines in Online readership since News International introduced a pay-wall in June, according to calculations done by the Guardian newspaper. The fall-off may be between 84 and 93 percent – in line with industry predictions before the wall was erected.

The Guardian argues that The Times has now traffic of between 84,800 and 195,700 daily unique users. In February, The Times site had 1.2 million daily unique users, according to ABCe data.

This blog has argued consistently that pay-walls for general daily newspapers won’t work – there are plenty of capable rivals around allowing free access and (The Times isn’t that good). Celleno maintains that pay-walls will only work for niche or specialty publications, especially in the business and sports areas.

Leave a Reply

Your email address will not be published. Required fields are marked *