The New York Times is reporting today that President Obama and his aides are weighing up shifting their communications tactics and to focus in the final weeks before the mid-term elections on the Tea Party. Among the ideas being considered is to launch national advertisements casting the GOP as having been taken over by the insurgency.
Speaking as a media adviser, this is, of course, exactly what they should be doing. Making out that Minority Leader John Bohener is an ogre is just not cutting it.
But if the White House does decide on this tactic it needs to be delicate. The tone and focus has to be right. They should concentrate on some of the leaders, especially on some of the wilder social conservatives who have been successful in primary races, such as Delaware’s Christine O’Donnell. The tone has to be ridiculing and not blood-curdling. The ads also need to be understanding of the economic frustrations of ordinary Tea Partiers.