Mother’s Day Massacre: Los Zetas and Sinaloa Behead, Hack and Taunt

By Jamie Dettmer

The struggle between Los Zetas and the Sinaloa cartel for control of north-east Mexico took another macabre turn during Mother’s Day weekend with the discovery of dozens decapitated bodies on the highway east of Cadereyta.

The bodies were found on May 13. Initially, the authorities said they had found 49 bodies in garbage bags with their heads, hands and feet cut off. But officials said the death toll could reach 70.

Investigators are working to match the parts and identify the victims. At least six of the victims were women.

A narco-message left near the bodies was signed by Los Zetas but police believe that the Gulf cartel, a Sinaloa Federation ally, may have been responsible and have arrested eight Gulf members. The bodies were found near the 47 km marker on Highway 40. That road leads to Reynosa, an area that Los Zetas have been challenging the Gulf Cartel for control.

Officials from the Mexican Defense Department said the men were captured in the Nuevo Leon municipality of China and that soldiers seized a kilo of cocaine, four rifles, a handgun, ammunition, and three hand grenades.

Los Zetas in the wake of the dumping of the bodies posted banners denying any part in the incident. One the of the banners stated, “[W]hen we hang banners we say ‘Las Golfas,’ and they say ‘Golfo.’”

Mexico’s interior and justice ministries are scrambling to provide beefed-up federal assistance to state authorities in Tamaulipas following the discovery of another 23 bodies in the embattled border city of Nuevo Laredo on May 4.

The escalation of cartel-related violence in the city has prompted federal and state forces assigned to a joint Regional Coordination Group to be placed on maximum alert. The Army took over a year ago security work in Nuevo Laredo after the municipal police force was disbanded.

The Secretary of the Interior, Alejandro Poiré Romero, held meetings on May 5 with the governor of Tamaulipas, Egidio Torre Cantú, and said he would have the full support of federal forces “to assist in the security of the state.”

In a statement released by the Interior Ministry, Poiré said federal and state authorities would “continue fighting in close collaboration and coordination, the criminals responsible for the violence that has occurred in Nuevo Laredo.”

The bodies dangling from a bridge or dismembered and stuffed in ice chests and trash bags marks a further gruesome escalation in the struggle between the country’s two largest cartels, the Sinaloa Federation and Los Zetas, for dominance of lucrative drug trafficking routes in northeast Mexico into the U.S.

Nine of the bodies – five men and four women—were found hanging from a highway overpass at the junction of National Road and Boulevard Luis Donaldo Colosio and bore clear signs of torture.

The State prosecutor, Victor Almanza, told Agora that most of the victims wore jeans, shirts and but had no shoes on and “all had their hands tied behind their backs and had bullet wounds in different parts of their bodies.” Some were blindfolded and the victims had no identification on them but appeared to be between 25 and 30 years old.

The bodies were accompanied by a crude, profanity-filled narco-banner draped nearby and apparently from Los Zetas. Addressed to the Gulf cartel, an ally of the Sinaloa Federation, it warned: “F******(Golfas) whores, this is how I’m going to finish off every f*****you send to heat up the plaza. You have to f*** up sometime and that’s when I’m gonna put you in your place…See you around f******.”

Just hours after police found 14 decapitated bodies in black trash bags in a parked truck behind a government customs building. The missing heads were stuffed in three ice chests and left near the office of the city mayor. All 14 victims were men and in their twenties, said state prosecutors.

A narco-message was placed near the ice coolers, this time apparently from Joaquin “El Chapo” Guzman, the Sinaloa Federation’s boss, consisting of threats against the mayor of Nuevo Laredo, Benjamin Galvan, and state and municipal public safety officials.

The mayor was likened to the character Willy Wonka from the film “Charlie and the Chocolate Factory” and the message was a direct response to a claim Galvan made on April 24 that the Sinaloa Federation doesn’t have a presence in the city. “They want credibility that I work here (?),” the message mockingly enquired.

The message promised that while the mayor continued to live in a world of chocolate “saying that nothing is happening here and all is well” heads will keep rolling. The message signed off: “All who died in Nuevo Laredo is pure scum or Z!! Attn: Your father Joaquin El Chapo Guzman.”

This is the second time that El Chapo has responded to the mayor’s insistence on April 24 that the Sinaloa Federation isn’t operational in Nuevo Laredo. The day after Galvan made the claim a car bomb was exploded outside the city’s Ministry of Public Security.

The narco-message left by Los Zetas with the nine bodies hanging from the overpass on May 4 blamed the Sinaloa Federation for the bombing, according to El Norte newspaper.

The Attorney General of Tamaulipas state, Bolivar Hernandez Garza, says investigators are having “difficulties in identifying the bodies”. He added: “The identification and investigations of events of this nature are very demanding work for the experts,” he said. “In 14 cases the bodies were separated from the head, and this makes the work on identification even more challenging,” he added.

The federal Attorney General’s Office (PGR) dispatched a team of prosecutors, forensic experts and crime of scene coordinators from Mexico City to assist state authorities in the investigation as well as to help to identify the victims. The prosecutors from the Office of Special Investigations into Organized Crime are being charged with opening an organized crime case. “The goal is to work collaboratively to expedite the investigation and to trace the perpetrators,” says a PGR spokesman.

The increased tempo and brutality of tit-for-tat slayings in the confrontation between El Chapo and Los Zetas has prompted widespread horror in Mexico. The killings have ranged across the north of the country.

At least 20 suspected drug gang members, a police officer and a soldier have been killed in six confrontations in Sinaloa since April 28, a spokesman for local prosecutors there said.

But the worst of the violence since April has taken place in the states of Tamaulipas and Chihuahua.

The two cartels have been trading insults via narco-banners, goading and taunting each other as the bodies have piled up. The worst incidents in April included:

  • The discovery on April 10 of the dismembered bodies of five young men near a primary school in Culiacan. A narco-banner nearby accused the Sinaloa cartel leader of being in league with the U.S. Drug Enforcement Administration and was signed “Los Zetas”.
  • The butchering on April 17 in Nuevo Laredo of 14 alleged Zetas by the Sinaloa Federation. The mangled and mutilated corpses were grouped in two rows underneath a banner proclaiming that “El Chapo” will clean out Los Zetas. The banner also boasted: “We have begun to clear Nuevo Laredo of Zetas.” and
  • The killing of 17 people on April 20 by gunmen dressed in black tactical gear with skull patches on their sleeves who burst into a neighborhood bar in the city of Chihuahua and opened fire, according to state and city authorities.

According to international consultancy, Stratfor, El Chapo is relying on an allied cartel for many of the Sinaloa Federation attacks in Tamaulipas. The consultancy said in an April report that New Generation Jalisco Cartel (CJNG) has become a real force within El Chapo’s Sinaloa Federation and that the group has developed tactical capabilities that make it a “formidable opponent” for the well-trained and armed Los Zetas.

Los Zetas Moves Into Counterfeit Goods Trade

Businessmen, market vendors and mom-and-pop storeowners on both sides of the border with the United States are facing increasing pressure from Mexican crime syndicates, including Los Zetas, to sell counterfeit and pirated goods, from DVDs and perfume to apparel and toys.

Mexican and U.S. law-enforcement agencies have increased their anti-counterfeiting cooperation and over the weekend of April 14th/15th U.S. Immigration and Customs agents launched raids in El Paso, Texas, and seized thousands of counterfeit goods worth nearly a million dollars.

“It’s become such a lucrative business that the drug cartels are now investing in this type of crime,” says Leticia Zamarripa, a spokeswoman for ICE.

Among the items seized were:

8,911 DVDs with a manufacturer’s suggested retail price of $122,210.72;

10,669 CDs with an MSRP of $128,454.76; and

1,728 items, including handbags, NFL merchandise and NIKE-brand sneakers with an MSRP of $648,409.15.

The El Paso raids were a continuation of a cooperative crackdown on both sides of the border over Christmas and the New Year when U.S. and Mexican authorities shared intelligence on the cross-border trade in counterfeit goods and launched a joint operation, called “Humbug Christmas”. A series of raids during the holiday season resulted in the seizure of hundreds of thousands of counterfeit goods worth an estimated $76 million.

The operation involved Mexican and U.S. agents inspecting shops, markets and import-export facilities. In the U.S., agents seized toys, cell phones, leather wallets, videos, perfume, and software and arrested 33 people.

Mexican authorities seized cigarettes, tools, toys, electronics and cell phones, as well as 10 tons of clothing that had entered Mexico illegally from the Far East.

Asked which cartels are involved in the counterfeit trade, Oscar Hagelsieb, assistant special agent in charge of Homeland Security Investigations (HSI) in El Paso, said “the Juarez and Zeta Cartels primarily.”

In an email interview with Agora, Hagelsieb, said, “Los Zetas are involved but mainly in the Mexican states of Nuevo Leon and Coahuila.”

He added that there had been a tremendous growth of cartel involvement in the counterfeit trade. “Historically, intelligence had indicated that cartels were not involved in the counterfeit and pirated goods market. That all changed when the cartels started warring. Cartels sought other rackets to supplement the income lost from fighting. We (Homeland Security Investigations) began to see cartels charging ‘quotas’ for allowing the vendors to operate in their territory. In some instances, the cartels took over the market. The Zetas, for example, run the markets in Monterrey.”

South of the border with Texas, market vendors and storeowners are “receiving threats from the cartels and in many instances have been kidnapped and killed,” says Hagelsieb. The HIS special agent says his agency is coordinating with law enforcement counterparts in Mexico.

“We constantly feed intelligence to our law enforcement agency partners in Mexico.”

The counterfeit trade is taking its toll on legitimate Mexican businesses and traders. The Mexican Institute of Industrial Property estimated that in 2009 alone Mexico might have lost nearly half-a-million jobs because of it. Nine out of ten movies sold in Mexico are believed to be pirated.

Counterfeit merchandise is often substandard and in some cases can pose a risk to health or safety, especially in the case of counterfeit or fake medicines.

It is not just in the border regions that the cartels are pushing pirated and counterfeit goods. The muscling in by the Mexican cartels on the lucrative trade in counterfeit goods and piracy is further evidence of how the major cartels have diversified in recent years their criminal activity — from human trafficking to extortion and kidnapping and on to trading in counterfeit and pirated goods, says Edgardo Buscaglia, a lawyer and economist at ITAM, a Mexico City university.

Based on the sampling of federal and state indictments and cases since 2003, Buscaglia has seen a dramatic shift in the cartels’ focus. “About half of their manpower and resources are now dedicated to other crimes aside from drug trafficking and there has been a major increase in their involvement, for example, in the trade in counterfeit goods,” he says.

According to the PGR, Los Zetas has been highly aggressive in Chiapas, Tabasco, Veracruz and Puebla in forcing traders to sell their fake products. Many of the pirated DVDs and CDs carry the cartel’s brand name “Productions Zeta.”
 In Chiapas, Veracruz and Puebla, Los Zetas have control over piracy, say PGR officials.

The PGR estimates that there has been a huge growth in counterfeit and pirated goods in the country – everything from video games, apparel, accessories, shoes, food, medicines, software and even books. For small manufacturers, the counterfeit trade threatens bankruptcy and it reduces the profits of big business, too.

In February 2011, Microsoft executives revealed at the Global Congress on Combating Counterfeiting and Piracy in Paris that La Familia had been selling counterfeit Microsoft software complete with the cartel’s “FMM” logo.

Cartel logos are often stamped on pirated movies and counterfeit software. Los Zetas uses a “Z” or a bucking bronco and La Familia Michoacana sometimes uses a monarch butterfly.

David Finn, associate general counsel in Microsoft’s anti-piracy unit, said in a blog posting that “drug cartels have developed large scale counterfeiting operations and are selling illegal software to consumers. He added: “These illegal enterprises have generated astronomical profits that the gangs funnel toward violent crimes such as drug trafficking, arms and weapons trafficking, kidnapping and extortion.”

On March 14, two Los Zetas members, Pablo Gonzalez Macedo and Martin Rafael Castañeda Castañeda, were sentenced by a court in Aguascalientes to 20 years and six months and 15 years and nine months respectively for forcing merchants to sell pirated goods.

The case provided a glimpse into how aggressive and determined Los Zetas is prepared to be in imposing their will on businessmen, storeowners and market stallholders.

Federal agents arrested the two Los Zetas members in 2011. In one case, according to court documents, the pair snatched a storeowner in November 2010 while he was having breakfast at an outdoor food stall and then drove him to the neighboring city of Zacatecas. There at a cartel safe house he was threatened and told that if he wanted to live, he had to sell Los Zetas goods.

The terrified man indicated his willingness to submit and was released after he handed over his Ford Expedition and arranged for the transfer of $100,000 in cash. But subsequently he reported the kidnapping to state authorities.